top the hate and attention-grabbing headlines! The technology sector continues to be the most trusted among nine business sectors asked about in the 20th annual Edelman Trust Barometer. Analysis of this report, The Verge Tech Survey 2020, and countless other studies indicate that animus towards generic “big tech” companies is due primarily to their role in controlling the media, and in particular social media.
Of course, the public relations giant Edelman emphasized the negative by highlighting this headline last week: “Tech is No longer the most trusted sector in 13 markets globally — a new record.” Don’t over-interpret that finding. Globally, trust in the technology sector has stayed at about the same level over the last eight years.
The complete article can be found here.
