Transforming Information Into Knowledge
Transforming Information Into Knowledge
It was 1997. I was an intern in the Secretary of Commerce’s office and was asked to write bullet points about the Internet that would promote administration policies to foster the ecommerce economy. I clearly remember including IT market size and impact estimates from Gartner […]
After reading my recent blog for Evolved Media, The Top Four Reasons Modern Marketers Can’t Live Without IT Research, my wife the advertising executive asked if I was talking about CMOs in general or specifically specifically about marketers at B2B tech companies. I was forced to admit that […]
Technology research is available from a spectrum of firms, both large and small. The three institutional players – Gartner, Forrester, and IDC – offer different benefits than boutique firms. Regardless of where marketers look for research, they rely upon it for 1) third-party validation, 2) leads, 3) customer insight, and 4) building trust.
Eight years ago I did a self-directed study about B2B market research. The reading served me well as I managed a series of studies on enterprise IT markets. As I go through my notes, here are some of the highlights from Business To Business Market Research by […]
I was fascinated with the chart that shows how often self-identified data scientists with different skill sets work with different scales of data. It is notable that most data scientists weren’t using big data (see the chart below). I assume that in 2015 a much larger percentage of data scientists are working on a terabyte or petabyte scale.
As someone who works at a company that conducts surveys, I know that collecting more information is pointless if you don’t have the capabilities to analyze it effectively. If people don’t take this conclusion to heart, they will be deeply disappointed by whatever “big data” […]