According to a BCG study, long development times have become an even bigger inhibitor to innovation and product development. In an article about NoOps and serverless, Mark Boyd speculated that this is because DevOps adds development time as application builders become weighed down by the need to manage their server infrastructure at the same time. While it is true that some developers have increasing responsibilities, it is more likely that the overall development time throughout the SDLC is decreasing instead of increasing. Changing expectations about speed, rather than actual differences in time, spent are reasons executives increasingly see development time as an obstacle. As described in Puppet’s 2016 State of DevOps Report, one solution to this problem is for product development teams to adopt a DevOps-like process and develop products incrementally.